Atlassian
Lead AI Content Designer
Scoping and shipping conversational AI agents across Jira and Confluence, with evaluation infrastructure to drive measurable quality improvements.
5M+ customers
I design and build AI experiences.
Everyday, millions of customers and enterprise teams use
my custom-built agents and AI features.
With 10+ years experience in content strategy, developer documentation, and research, I approach AI solutions from a holistic perspective. I test, evaluate, and refine products to make them as human as possible.
Selected projects
View projectsHow I work
01
Map customer needs.
Research and leverage existing data to map customer needs expectations. What do they need out of this experience?
02
Design good, better, best.
Prototype and design the end-to-end flow with interaction details and iterative milestones.
03
Get leadership buy-in.
Crystal clear communication is one of my strongest skills. I pitch ideas and solutions so that all levels of leadership are aligned on decision-making, timelines, and scope.
04
Prompt engineer.
Engineer and test what needs to be in the prompt, Skill, or AI feature output. Ensure the output feels natural and meets the need.
05
Run evaluations.
Create golden data, establish an evaluation pipeline to test large datasets, evaluate prompt strength with side by side comparison of outputs.
06
Scale content framework.
For features with a conversational UI, I establish conversational design frameworks to ensure the LLM creates enough variation and consistency as the experience scales.
07
Ship, measure, iterate.
Set up A/B experiments in Statsig, roll out, and ship. Measure impact and iterate features over time.
Career
Learn moreAtlassian
Senior Content Designer
Conversational design for Confluence AI and Editor — shipped the Release Note Agent, now processing all Atlassian release notes company-wide.
94% manual effort saved
Atlassian
Senior Developer Content Designer
Content strategy for Atlassian's developer ecosystem, supporting 500+ partners and $4B+ in Marketplace revenue.
16% partner satisfaction increase · 88% engagement
NTT
Senior Content Consultant
Led content strategy for the Dept. of Education, merging five government websites into one coherent experience.
300% uplift in citizen engagement
Service NSW
Content Designer → Senior Content Designer
End-to-end content design for government digital transactions — including a COVID-19 relief application delivered in two weeks — and authored the NSW Government content standard.
Promoted to Senior · COVID-19 app in 2 weeks
Digital NSW
Content Specialist
Distilled technical content from 12+ subject matter experts to migrate multiple NSW Government websites into a single, accessible digital destination.
Multi-site content migration · web accessibility
Bilue software
Content and Account Manager
Content creation, emerging tech research, and account management at a Sydney digital agency, collaborating across Agile delivery teams.
Digital agency · Agile delivery
Time Out Sydney
Journalist
Pitched and produced editorial features in a fast-paced newsroom, including a long-read on NSW lockout laws with prominent Sydney creatives, from intern to staff.
Intern to staff journalist
Itembase
Content and Experience Designer
Lead English copywriter for a Berlin startup, producing landing pages, emails, and website architecture in close collaboration with a multilingual translation team.
Berlin startup · English lead copywriter
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