About

For more than ten years I built content systems that scale. For the last two years I have focused on prompt engineering and evaluation for large language models.

At Atlassian I lead AI response quality for Confluence AI and Editor, used by over five million customers. I own system prompts, I run behavioural evaluation, and I have built agents that teams across the company now use.

I also co-found Level 22, a legal research agent for Australian migration law, built on a retrieval system over Federal Court and High Court judgments.

Gina Karlikoff

Skill map

Language

  • Content design
  • UX writing
  • Prompt writing
  • Style systems

Systems

  • Evaluation pipelines
  • Golden datasets
  • Config-driven tooling
  • Documentation strategy

Engineering

  • Python scripting
  • AI Gateway
  • Statsig / feature flags
  • Agent design

Research

  • Customer feedback synthesis
  • A/B experiment design
  • SEQ research
  • Human evaluation

Currently

Lead Content Designer, Atlassian

Confluence AI and Editor · 5M+ customers

Co-founder, Level 22

Legal research platform for Australian barristers.

CV

Download CV ↓

Recognition

Button Conference Speaker, 2024

Measuring content impact: SEQ testing for Content Design

Design Finalist, Women in Tech Awards

2021, B&T Media